At Athletux, we believe good PR involves more than just distributing a press release. After all, you can have a remarkable brand, service, or event, but if no one knows it exists, you have nothing! Whether you’re in need of press release creation and distribution, personal media training, or someone to handle your daily media inquiries and get the word out about your business, our team can help create positive awareness for your brand.
Our job is to develop and maintain positive relationships with the press, creating a personal image or event awareness for success by ensuring our clients have an upbeat, positive reputation with their potential consumers. We have great relationships within the equestrian community and our clients are featured again and again in top publications, driving their businesses and ultimately increasing revenue.
Your reputation is everything, so whether you are syndicating an exciting new mount, hosting the largest horse show in the United States, generating editorial coverage, or highlighting sponsorship opportunities, effective PR is engaged in impacting behavior and opinion for the better. We also know when and how to get the word out, always with your best interests at heart.
And yes, we believe there is such a thing as “bad press.” But we can just as easily turn it back around. Reputation management through PR is also our specialty. If you get into a predicament with the press, our team can protect your reputation and ensure the damage is kept to a minimum. Although we hope nothing bad will ever happen, our team of experts is here to help you when the unthinkable does take place. You can call us day or night as your PR team and we will immediately get the proper messaging out so you do not have to worry.
Do you need an on-site spokesperson to speak to/with the press at an event or horse show? We can provide that service as well or media-train your team to properly answer any questions asked of them.
- Article creation and publishing in top equine news outlets
- Calendar Listings
- Media Kits
- Media List Development
- Media Training
- News Coverage Monitoring and Tracking
- Press Release Creation and distribution